As frequent visitors to beautiful Door County in the late 80’s, our founders saw a real need for a quality clothing store for women in Sturgeon Bay. In 1990 they left their jobs as buyers for Marshall Fields in Chicago and opened Wilkins and Olander’s doors.

The business took off as W & O’s reputation for stellar customer service and quality clothing grew. In 1999 the online store launched in an effort to keep in touch with seasonal customers. Little did they know how vital online shopping would become!

In addition to unique clothing and accessories, we are an authorized Gold Vera Bradley retailer, with the largest selection north of Milwaukee.  Some of our specialty lines include Jag Jeans, Tribal, Karen Kane, Zutano, Mudpie, My State Threads, Vionic Footwear, Love Your Melon, & Brighton.

We invite you to visit our store in Historic Downtown Sturgeon Bay or shop with us online.